I’ve been thinking quite a bit recently about what my approach in planning
and generally across the board is.
In particular in planning though and the reason as a career path I love it so much is the fact it’s not a process it’s an opportunity. Your value comes with finding value in clients, selling ideas and acting as the alley-oop for creative… you are basically the entrepreneur within an agency.
...So I sat down and figured out what I do and want to continue to do as my MTB approach:
#2
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In particular in planning though and the reason as a career path I love it so much is the fact it’s not a process it’s an opportunity. Your value comes with finding value in clients, selling ideas and acting as the alley-oop for creative… you are basically the entrepreneur within an agency.
...So I sat down and figured out what I do and want to continue to do as my MTB approach:
#1
Don’t be a robot
Always look to do things differently and better. Fix the
machine don’t give into it.
#2
Say “what the fuck”
If you believe in something and want to do it, don’t be
afraid to fight for it. Experience as much as possible, live a broad and
fulfilling life. Don’t hold back or be afraid to make the same point twice.
#3
Care for others
Always be useful to others in a way they appreciate. Bring
out the best in people, never take ownership of ideas and always stay
accessible. Don’t be too clever for your own good.
#4
Always be positive
No matter what keep the energy and enthusiasm. Be the
catalyst, the motivator, stay interested and interesting.
#5
Speak up
Share your opinion and always have one, growing and
developing it at every opportunity. Do not seek praise, but constructive
criticism. Always keep learning.
