Following my most recent work blog post, I thought I’d add in a ‘StringTheory’ strategy. First of all here’re some books that will be of interest if you liked the Engine blog post: The Innovators dilemma – Looks into how disruptive innovation can damage great firms by changing the game in a way they failed to foresee The Singularity is near – A film based

In the beginning there were commodities as the basis of the agrarian economy, the industrial revolution changed this as commodities became a raw material to manufacture goods. Goods have now become commoditised, with no care of who the goods were manufactured by. This has been reflected to the service sector with the sole care being price. The shift that is now occurring

Before you know it, it's crept up on us again. Christmas is back - and with it comes the usual glee of xfactor singles, Macauly Culkin's single annual TV appearance, secret Santa - a traditional office party essential and all the while the anticipation and wonderment of why the excitement of Noel hasn't quite kicked in yet. It's also a time that generosity is at an

Often people find it’s better to avoid predicting the future in case  you  end up looking foolish: “Next Christmas the iPod will be dead, finished, gone, kaput” – Sir Alan Sugar, 2005 “We’ll kill spam in two years” – Bill Gates, 2004 “We stand on the threshold of rocket mail” – U.S. postmaster general, Arthur Summerfield, 1959 “Britain doesn’t need telephones”

As you’re reading this the chances are you have or will take the red pill. Do you know what I’m talking about? The Matrix is everywhere. It is all around us. Even now, in this very room. Taking the blue pill ends your relationship with the changing world. The red pill allows you to stay in Wonderland and see how deep the rabbit-hole goes. The reference to the

Since joining Fuel and speaking to friends, family and colleagues about my new role, I‘ve noticed a certain amount of “data distancing”. Even for so-called “diagonal thinkers”, data can be seen as scary stuff, and it’s not surprising considering the outdated image data has in this digital and visual age. This is changing though, with new terms such as “Infomagination”, research

Presentation looking at getting more from what you've got.

The perception of the world has certainly changed as we have become to perceive it differently from: to ‘The Blue Marble’: Business understood this changed perspective as it became possible to do so via IT, transport and economic advancement. Building global empires taking advantage of what can't be found in their own back yards from cheaper land

There’s a lot of information out there on the web. It’s not organised very well though. Data is certainly something that fuels the drive to present information more clearly e.g. Microsoft Pivot. We have surpassed the desktop, laptop and notebook to get more powerful portable information access through phones and tablets, with the filtering of information being made possible

This is a strategic frame of mind. Simple really. If you think of most situations – A business idea you have, a girl you see at a bar, an athletic feat you wish to achieve, the concept is to gun for 10*. If you think medioca you’re going to meet a hell of a lot of competition, there are 6.7billion people in the world and most people aim or keep on track for mediocracy.

The business world is changing. This change excites me as the balance between corporatocracy and the world in which it resides begins to strive for equilibrium; something I want to believe is possible in my lifetime. New design concepts such as Cradle to Cradle demonstrate the power of changing years of bad practice (the book itself is a polymer ‘not a tree’ and aptly is the

I love business strategy. It started at A-level, from then I began to set myself strategic challenges. This post will demonstrate a strategic challenge I set myself at University. I wondered how easy it would be to fundamentally change a product (segments and motivation for purchase) without changing the core product at all. At the time of thinking this I was a bit of a

I’ve been waiting for Moneyball to come out for a long time. It’s a lot more than a baseball movie/ book. It’s a story of taking on the most powerful organisations within an industry, employing a different strategy and succeeding. Its stories like this that spurred my interest in business as something that’s there to be changed. It denotes how it’s always vital to