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“I keep saying the sexy job in the next ten years will be statisticians. People think I’m joking, but who would’ve guessed that computer engineers would’ve been the sexy job of the 1990s?

“The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it, is going to be a hugely important skill in the next decades…”

Hal Varian, The McKinsey Quarterly, January 2009

Data is increasingly being used to tell stories in different and more interesting ways.
I very much enjoy what Feltron is doing. You may not be interested in his Personal Annual Reports from 05 – 09, but they do demonstrate the expressive language of data (making the previously uninteresting, interesting).
Feltron is self admittedly only a couple of steps ahead of a future world packed with sensors and people who have taken ‘the red pill’ (i.e. those who have started digitalising their life for posterity).

News teams are craving this sort of trackable storytelling, looking forward to a time when people will be able to experience news on a different level, interactively and in real time.  For news junkies, this is incredibly exciting.  Imagine being able to read a story on the BBC News website and then being able to delve deeper into it to find out more about the subject. For example, if a headline reads WHO declares swine flu pandemic, the article might also include the latest WHO data for people to explore.

Giving the reader more power, adding transparency to institutions and enabling stories and comments to evolve from this, will allow the internet to become the great leveller.
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We iz facin wicked economic times (I’ll calm the Ali G references down, I promise.)

Business is in a bit of a state. Simon Watson, partner at BDO warned: “Although we hope this recession may be over, the consequences still remain. We are going through a period of profound societal and technological change, which will mean that some business models will wither away and die.” Change must occur to thrive and grow.

I propose, in true Ali G fashion, that what this country needs indahouse to strengthen the economy is indapreneurs.

What on earth is an indapreneur I hear you ask?  Much like an entrepreneur, an indapreneur is an individual with great business and entrepreneurial nouse, but who works within an organisation as opposed to for themselves. These indapreneurs would  have a primary focus on data, to  set key performance indicators for their organisation.

But why do we need them?   In the current environment it’s more important than ever that any investment’s ROI is clear, so it comes as some surprise to learn that businesses aren’t investing more to educate their employees about the power of data.

As part of his ‘President’s Prize’ award-winning IPA Excellence Diploma paper, Matt Sadler surveyed 122 people across creative, media, direct, digital and PR agencies. Respondents agreed that reliance on data was increasing (rating it an average 4.1 out of 5), yet employers weren’t seen to be committed to training staff to use it effectively (with employer commitment rated an average of 2.5 out of 5).

The challenge of indapreneurs would be to demonstrate the importance of data, and banish the prevailing perception that data is “boring”, “cold” and “limiting to creativity”.
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One of the ideas I've been thinking about recently is getting each other in companies to openly share skills. Not only with close colleagues but colleagues far and wide to Fuel a better future for all those associated with the same business. As isn’t that what ‘work’ should all be about.

“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world” - Sergey Brin
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Recent work blog post

Protect

I’m busy, you’re busy, we’re all really busy. The reality is this isn’t going to change.
Wherever we go it’s going to be the same story. So it’s always pretty tough to work and think about things outside of our ‘jobs’.

I know that when I retire I’m not going to remember the evaluations, dashboards, campaign reports or briefs. I want to obviously do my upmost to produce the best work I possibly can, to the absolute best of my ability.

What I will remember though is the people I’ve worked with and what I’ve learnt from them along the way and the success this has yielded.

I believe Engine has something very special. We are growing. We are multi-skilled individuals in the same building working across a spectrum of projects. Yet if we’re honest we don’t really know WTF is going on with all the businesses and the growth exacerbates this.

It’s not confined to us of course; it’s the same story across all big business.

We love change and stand for this; if we can achieve definitive change we will change the game.
We now have an intranet; I’m sure at lot of us have seen how these things can play out from working at other companies.

This won’t work unless as very busy people we find the time to strive towards what others can’t. That’s what will be remembered.

I’ve had a think of how to best use the Intranet; my thought can be viewed on the intranet: www.enginebeta.com/ideas/1020. It would be excellent to get your thoughts.

It’s basically resulted in a Burning Man style mentor skill shared Screencast-o-matic You Tube stored cohesive client and employee inspiring platform.
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The strategy here is firstly knowing when things are going wrong (away from your vision and goal) and secondly finding the solution to making it right again

Life is awesome; if this changes then we have to eliminate the negative and strive for excellence

The strategy for success is having a strategy for success

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Following on from 'predicting the future' blog post, let’s look into end to end life tracking (E2E.LT):
  • Clear feedback
You remember when we all went to school and university. It was pretty good having that instant feedback from everything you did comparatively to all your peers. You knew exactly where you stood in terms of achievement and progress. E2E.LT brings back this clarity and transparency.
  • A sense of progress
Throughout all the years of school and university when you’re continuously being graded and tracked you can clearly see how you’re doing over time. This is another important aspect E2E.LT makes possible throughout life. Not only that but when generations before you have complete LT you are able to compare yourself to them and clearly set benchmarks.
  • The possibility of success
With the above two points personal success becomes more tangible. Life aspirations now become more visually defined.
  • Satisfy your curiosity
How you have managed to achieve in the past can be clarified, how you got there and how you can keep consistent.
  • Chance to solve a problem
If you want to inflict more pleasure or deflect pain this is where you can, from looking at the previous points and solving any issues that the data has highlighted.

When E2E.LT is operating this information will clearly be very powerful, regulations will therefore need to be constructed to protect it.
Getting a little bit more philosophical with E2E.LT there’s a great book entitled Finite and Infinite Games that states there’re two ways to approach everything, firstly as a finite game that can be won or lost, or as an infinite game, entering into things with a sense of curiosity and playfulness. I found this to be very thought provoking and following a glance at E2E.LT I’ll leave you with a passage from the book.
Infinite players cannot say how much they have completed in their work or love or quarrelling, but only that much remains incomplete in it. They are not concerned to determine when it is over, but only what comes of it.
For the finite player in us freedom is a function of time. We must have the time to be free. For the infinite player in us time is a function of freedom. We are free to have time. A finite player puts play into time. An infinite player puts time into play.


Here’s a widespread list of some steps towards E2E.LT to explore: 
Fitness - Nike +
Adding scores, challenges, trophies, and competitions to what would otherwise be just a running self-tracker.

Health - Health Month
Let‘s you set up rules for your own health behaviour for one month, and then win loose points and badges (and cheer and be cheered by others) based on those rules.

Finance - Mint.com
Allows you to set yourself financial goals and track your progress towards them.

Sustainability - My Leaf
Allows you to compete with other drivers regionally as well as globally on how energy efficient you are driving your car.

Entertainment - Club Psych
In the media industry, companies try to make their online properties more sticky and engaging by adding minigames, challenges,(redeemable) points and leaderboards to them, as in the case of the USA Network show Psych.

Shopping - Barcodehero
In retail shopping, companies like BarcodeHero bring the concept of ‘checking in’ from Foursquare or Gowalla to stores or products in stores, again complete with points, leaderboards and other game elements.

Productivity - Play Nice.ly
And even in the productivity space, several companies have set up services to add game elements to work tasks, as in the case of Play Nice.ly, which gameifies software debugging with points and badges earned for the number and quality of bugs you report.

Service vendors and agencies - Bunchball, BigDoor, Badgeville and GetGlue
Finally, a couple of service vendors and agencies have sprung up that offer game elements (points, badges, …) as a service layer to integrate into your site, as well as gamification design.

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Life is pretty damn awesome as we get further into 2012 and all it has to offer, although it probably feels impossible to do everything you want.

It’s hard to even know where to start. This is where it helps to have a strategic mindset to help out a bit. As I’ve been thinking about what I want to get out of 2012 and how I can achieve it there are some principles I’ve come across that I feel would be good to share. In an upcoming post I will also raise the question of Zen living that will fall inline with the following 3 points:

Deferred lifestyle
If you have looked into individuals such as Richard Branson, Bill Gates and Steve Jobs they all have one commonality that jumps out before any other. The dream took priority; there was little if any delay in pursuing it. Whether it meant dropping out of prestigious educational institutions, entering multiple sectors or jumping into new markets.

Normal society doesn’t function in this way. It believes that we need to work as a form of continuous survival as opposed to working everyday in order to achieve our life’s goals and passions.

The key learning to take from this observation is don’t delay, just do (it). As Oscar Wilde said “no person is rich enough to buy back his past”, delaying therefore wastes this priceless gift.

As Willow Smith is demonstrating, she’s only 10 but she wants to go for her dream now and follow in Mum and Dad’s footsteps. I celebrate this.

Pareto Principle or more accurately Juran's Principle

This principle originates from an Italian economist (Vilfredo Pareto) his observation was that eighty percent of Italy’s wealth was generated by twenty percent of the population. Following this Joseph Juran recognised a universal principle he named “the vital few and trivial many.” The 80/20 as it’s also become known has become one of the most useful principles in modern day management. The principle also acts as an important lesson in life.

80/20 has been taken up by minimalist living, setting out to cut possessions and life’s activities down to the twenty percent that really matters. I know I’ve wasted a lot of time due to materialism and doing things that don’t really matter or act as a delay spurring a differed lifestyle. It’s always worth having a look at your personal and professional life and seeing how you can prioritise and focus on what really matters.

Tim Ferriss’s book The 4-Hour Workweek speaks about prioritisation and how it changed his life to become more effective and efficient to achieve his passions that he achieves not by asking himself “What do I want” or “What are my goals” but “What would excite me?”. When you’re able to focus on what really matters and excites you he’s proven what can be achieved i.e. Learning any language in 3 months.

Parkinson’s Law

As a final thought and something that nicely ties up these three observations. When outlining what you want to achieve it’s often hard to know when you want to achieve it. Especially after what we have just spoken about, you definitely don’t want to delay it and you don’t want to end up focusing on what is less important. As what is the pot of gold that justifies spending the best years of your life hoping for happiness in the last?

Parkinson ’s Law works to the principle that work expands to fill the time available for its completion. Cyril Northcote Parkinson, the famous British historian and author was qualified to make such a statement having worked in the British Civil Services seeing first hand how bureaucracy ticks. Bureaucracy itself is a by-product of our culture, due to the limiting belief that working harder is somehow better than working smarter or faster.

Work expanding to the time made available (physiologically speaking) means that if you give yourself two weeks to do a task that should only take a few hours, the task will become more daunting increasing in complexity along the way filling the time made available to it.

Parkinson’s Law as with this whole post has been an observation. If you start to set ridiculously tight deadlines to yourself it’s likely you won’t meet them and stress out while doing so. But by changing the perception of how work can be done avoiding what’s least important and taking more time off your deadlines than you usually would, can result in achievements you may never have thought possible.
One final thought I’d like to leave you with is from something I just saw on Sky movies, and something that rings true with me as I begin my first year completely separated from the restriction of an academic framework. With no mark scheme informing me of what direction to go to achieve what I want:

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat

“I don’t much care where........” said Alice

“Then it doesn’t matter which way you go,” said the Cat
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